If you’ve been wondering whether strategy makes a difference when selling your home, the answer is absolutely yes—and 22 Fenderson Road in Saco is the perfect example!
This beautiful 3-bedroom, 2.5-bathroom home with 2,652 square feet of living space, built in 1990, hit the market at $469,900. In just five days, we went under contract for $515,000—$45,100 over asking price—with multiple offers competing for it! Here’s exactly how I made it happen:
Stunning First Impressions
In today’s market, how a home looks online is everything. That’s why I invest in high-end, professional photography for every listing I represent.
For 22 Fenderson Road, I partnered with some of the top real estate photographers in Maine to capture the home’s bright, spacious layout and its warm, welcoming charm.
The goal? To stop buyers mid-scroll and make them need to see it in person. And it worked.
Smart, Strategic Pricing
Before we ever went live, I completed a deep dive into the local market—studying comparable sales, active competition, and buyer demand.
Pricing isn’t about guessing. It’s about positioning.
We listed 22 Fenderson Road at $469,900—a number carefully selected to generate excitement, maximize offers, and push the final sale price higher.
The result? Multiple offers and a $45,100 over-asking closing price.
Next-Level Marketing Execution
This is where I separate myself from the average agent.
At 22 Fenderson Road, I didn’t just throw the home on the MLS and hope for the best. I rolled out a comprehensive, targeted marketing plan, including:
•Professional listing photography and digital brochures
•Strategic paid advertising campaigns across Instagram, Facebook, and YouTube
•Targeted online ads to active buyers in the greater Saco and Portland markets
•A modern, cinematic listing video to showcase the home’s layout and lifestyle
•Placement on top real estate websites and local platforms
•Social media marketing to create buzz and momentum before and after launch
It wasn’t luck—it was strategic exposure that brought the right buyers through the door fast and created the competition we needed.
What This Means For You
If you’re thinking about selling your home, you deserve more than a “put it online and hope” strategy.
You deserve expert-level pricing, world-class marketing, and an agent committed to maximizing your return.
If you’re ready to sell your Saco-area home quickly—and for top dollar—I’d love to help.
📩 Reach out today for a personalized home marketing consultation!
Let’s create your success story next.