Congratulations again on officially bringing your home to the market. Once your listing is live, my job is to guide you through every step and make sure your property is presented beautifully, seen by the right buyers, and positioned for the strongest results possible. This article walks you through exactly what you can expect from me throughout the process.

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How I Market Your Home Online

• Most buyers start their search online, which is why online exposure is essential. Once your listing is live, I will
• Syndicate your listing to every major real estate website through Maine Listings
• Feature your property on our Maine Real Estate Co website
• Create a featured post for Instagram and Facebook
• Share your home in high performing local Facebook groups
• Add your listing to Facebook Marketplace
• Create short form video content to drive engagement and reach

This combination gives your home strong visibility both locally and statewide.

My Social Media Marketing Plan

My social media strategy is one of the strongest ways I bring attention to your home. With our large and highly engaged audience, I create content that makes your listing stand out. This includes

• Featured posts on the Maine Real Estate Co & My Personal Instagram pages
• A dedicated featured post on the Maine Real Estate Co & My Personal Facebook pages
• Short form video content such as Reels and Stories to boost reach
• Behind the scenes content that builds excitement and drives engagement
• Paid promotion when beneficial to reach a targeted buyer demographic

Social media is one of the most powerful tools I use to keep your listing visible every day.

Route 1, SCARBOROUGH EXPOSURE

One unique advantage I provide is exclusive exposure on our ten foot digital sign located on Route 1 in Scarborough. This sign receives constant traffic and makes your listing visible to thousands of drivers every day.

I will place your listing in rotation on the digital sign so your home gains maximum local visibility. This is an incredible way to attract attention from buyers who may not be actively searching online but are in the area and looking to move.

Marketing To Buyers And Local Agents

• In addition to broad online marketing, I also focus on targeted strategies that put your property in front of active buyers and their agents.
• Email your listing to local real estate agents
• Email our Maine Real Estate Co database of clients and contacts
• Promote your home internally to all our agents at Maine Real Estate Co
• Send out just listed announcements 

This multiplies the number of people who know your home is available.

Signage And Local Presence

• With your permission, I will place a for sale sign on the property so the community knows your home is on the market. In some cases, I will also use directional signs or additional signage for open houses and special events as necessary,

Open Houses And Special Events

Depending on strategy and what suits your home best, I may host:

• Public open houses
• Broker open houses for luxury listings and real estate agents
• Special events or themed opens to create excitement

These events help increase activity and buyer interest.

Communication And Feedback

Throughout the entire listing period, communication is a top priority for me. Here is what you can expect:

• Updates on showing requests
• Frequent updates depending on activity
• Feedback from buyer agents
• Market updates that relate to your price and competition
• Honest conversations about strategy if we need to adjust anything
• You will always feel informed and supported

Monitoring The Market

While your home is listed, I keep a close eye on

• New competing listings
• Recent sales
• Changes in buyer demand
• Interest rate shifts
• Online traffic and showing volume

If the market signals that we need to adjust our approach, I will bring it to your attention right away.

When An Offer Arrives

The moment a buyer submits an offer, I will

• Review every term with you
• Talk through strengths and potential concerns
• Help you respond in a way that protects your best interests
• Guide you through the entire under contract stage including inspections and appraisal

My goal is always to make the process smooth and successful while helping you make informed decisions.

In Summary

Once your home is live, you can expect a full service experience. I will present your property beautifully, market it aggressively, communicate clearly, and guide you from start to finish. This is a partnership, and I am here to make sure your home stands out and sells for the strongest possible price and terms.

If you ever have questions or need anything throughout the process, I am always only a call or text away.